Through The Void Records is an independent label with international ambitions, connecting Italian artists with a global audience. Founded by Lawrence Fancelli and led by Alessandra Pellegrineschi, the label operates like a record company on the scale of an art gallery: music, visuals, and storytelling come together to create a unified, multifaceted experience. Its mission is to help artists grow without compromise, transforming talent into something timeless and meaningful. We spoke with Alessandra, who oversees the label’s business development as Head of Business, and discussed their approach to supporting artists, the balance between creativity and strategy, and how Through The Void builds bridges between the local scene and a global audience.
ALESSANDRA PELLEGRINESCHI Head of Business
Hello, Alessandra, congratulations on the official label launch. Through The Void Records is a unique independent label working at the intersection of music, art, and global strategy. We understand the label has been in operation for some time now, with this being the official launch. How did your vision for the project begin, and what moment became the starting point for its creation?
The vision for Through the Void Records was born from a very personal need: to create a space where music could be treated not just as a product, but as art. For Lawrence, the idea started years ago while moving between the U.S. and Italy, realizing how many incredible Italian artists were lacking the right bridge to the international stage. For me, the turning point came when I decided to join the project: after years in the industry, I felt the urge to build something more intentional, something that could truly nurture artists instead of adapting them to formulas.
The official launch is the culmination of that shared desire. It became real the moment we saw that our vision, building an independent label that works like a cultural hub, where every project is curated like an art exhibition, resonated with both artists and partners. That was when we knew we had to take this step forward and open the label officially to the world.
Your label’s motto is “to treat music as art.” It sounds beautiful, but be honest: is this about inspiration, or is it more about the fact that sometimes a release requires as many nerves and effort as a Monet painting?
You’re absolutely right, sometimes releasing music feels exactly like painting a Monet: endless layers, details that only reveal themselves with time, and yes, a fair amount of nerves involved ;)! But that’s precisely why we chose this motto. For us, “treating music as art” is not just about inspiration, it’s about patience, vision, and craft. Just like a painting, a release needs curation: the right context, the right colors, and the ability to make people feel something lasting. That’s the philosophy we bring to every project, to ensure that, beyond the effort, the result is something that resonates like a piece of art.
You’e stated your mission is to help artists grow without compromise, building bridges between Italy and the USA and opening doors to new audiences. From your perspective, what are the core elements that keep that mission moving forward?
For us, the key elements are clarity, integrity, and international perspective. Clarity, because every artist we work with needs to have a strong and authentic identity that we can help amplify. Integrity, because “without compromise” means making choices that protect that identity, even if it’s not always the easiest path. And international perspective, because our role is to build bridges, connecting Italian talent with opportunities abroad, and welcoming international projects that want to grow in Europe. What keeps this mission moving forward is the combination of passion and strategy: we believe in long-term careers, not shortcuts, and that belief shapes everything we do.
Working with local culture and global musical trends, you surely face the difficult task of preserving authenticity while staying relevant to a broad international audience. How do you find this balance so as not to lose Through the Void’s unique Italian flavor, but at the same time keep up with the changing global music trends?
It’s definitely a challenge, but also the most exciting part of what we do. Preserving authenticity for us means starting from the artist’s roots, their story, their language, their cultural background and making sure that remains the heart of the project. At the same time, we work with international producers, studios, and creative teams who help us frame that authenticity in a language the world can understand. That’s how we keep the balance: we don’t try to force Italian talent into global trends, we shape a context where their identity can resonate internationally. The “Italian flavor” is not something we want to hide, it’s what makes our artists unique. The role of Through the Void is to translate that uniqueness into a global stage without losing its soul.
Under:tones official debut release took place on August 1 with the release of “Dreaming (Wide Awake)” and on August 6 the music video, shot in Los Angeles, was released. Given the intent to preserve and promote artistry through different mediums, was this a strategic move to immediately capture both the ear and the eye?
Yes, it was absolutely intentional, but not only as a strategy, more as a statement. With under:tones, we wanted the very first step to reflect what the project stands for: music that exists in dialogue with visuals, storytelling, and atmosphere. Releasing “Dreaming (Wide Awake)” together with a cinematic video shot in Los Angeles allowed us to show both sides of that vision from the start, the sound and the imagery. For us it’s about creating a complete experience where the ear and the eye are equally engaged, and the audience immediately understands that this is not just about singles, but about an artistic world to explore.
We’d love to hear more about the thinking behind signing under\:tones. Alex Neri is a legend of course but what exactly impressed you so much about this project that you decided to open a new chapter of Through The Void with them?
Of course, Alex Neri’s legacy is unquestionable, but what struck us about under:tones was not only his presence it was the combination of forces behind the project. Alex, Matteo Zarcone, and Sonny Reeves came together to create something that feels both rooted in experience and completely forward-looking.
What impressed us most was the cinematic quality of their sound, the way it blends club culture with intimate songwriting, and the strong visual dimension that naturally comes with it. It’s exactly the kind of multidimensional artistry that Through the Void was created to support. Signing under:tones felt like the perfect way to open a new chapter for the label: they embody our belief that music should not just be heard, but lived as an immersive experience.
Neri (left) Zarcone (right)
Electronic music (and genres in general) are more fluid today than seemingly ever before. In terms of the style being pushed by the label, is under:tones indicative of the general direction? Or can we expect a diverse sampling of sound overall?
under:tones represent one side of our vision, but not the whole picture. Our label is not defined by a single but by an approach. What unites our roster is not the sound itself, but the strength of identity, the ability to create a world around the music, and the potential to resonate globally.
That’s why you’ll find different directions within Through The Void: from the cinematic electronica of under:tones to the synth-pop nostalgia of Out Run, the conceptual storytelling of Mouth Water and, starting this fall, Roslyn, a twenty-year-old Italian artist with a deeply personal take on indie pop. Diversity is part of our DNA, but always curated with intention: what matters to us is coherence between music, visuals, and vision.
Many of our readers are independent musicians and bands always on the lookout for opportunities. From your experience at Through the Void, what should an artist or group have — in terms of sound, vision, or approach — to catch your attention and become part of your label?
What we look for is not perfection, but authenticity. An artist that catches our attention is someone who already has a world inside them: a sound, a vision, or even just a spark that feels personal and uncompromising.
We don’t want artists to adapt to formulas or chase trends. What excites us is when their music already tells us who they are, and when we can sense that there’s a bigger story to unfold. Sound matters, of course, but so does intention: if we can feel that an artist is building something that could resonate beyond borders, then that’s when we know they belong at Through the Void.
It seems that today labels look less like dry business structures and more like art institutions: they help artists grow, create entire communities around them, and search for new forms of self-expression. Do you think we will reach a point where labels resemble art galleries, where art is the main thing and profit takes a back seat?
We don’t know if the industry will ever fully reach that point, but it’s the direction we’ve chosen. We’re aware it’s an impervious and longer path, because the business logic of today is often built on speed, formulas, and short-term results but that’s not what we want to follow. For us, the challenge is to build something that allows art to come first and profit to follow naturally, even if it takes more time and effort. Through The Void was created to curate projects more like an art gallery than a factory, giving each artist the space to unfold as a complete vision. It’s not the easiest road, but it’s the one that feels true to who we are.
Sometimes it seems like the music industry is a huge, complex machine that works by its own laws. Some parts we really like, and some… well, we’d like to tighten a few screws to make everything work even better. What would you change in the music industry right now if you had the chance and is TTV an attempt to change the status quo?
If we could change one thing, it would be the obsession with numbers, speed and quantity over quality, depth and longevity. Too often the industry feels like a machine that rewards noise rather than meaning. We’d like to see more space for slow growth, for intentional projects that can last, and for artists to be valued for who they are instead of how fast they perform on charts or algorithms.
Is Through the Void an attempt to change the status quo? In our small way, yes. We don’t claim to fix the industry, but we do want to create a different environment, one where music is curated carefully, where careers are built step by step, and where the human side of music is not forgotten. It’s not the easiest path, but it’s the one we believe can make a difference.
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