This fall, the music scene delights with diversity – every artist brings their own palette of colors and unexpected moves. But there is one name especially worth watching: Kiara Jones, an artist with an incredibly fine intuition and an original perspective. Her new single “On The Floor” is a pure flirtation with the best traditions of Anglo-Saxon pop music, spiced up with a rock‑indie atmosphere. She works magic with melodies, uncovering new facets of her signature style.
Yet it’s not only the music in “On The Floor” that captivates. Alongside the song came a video that serves as a manifesto of her artistic vision – dancing on the floor and a flight of imagination. Picture it: a bold, iconic visual shot in a surrealist style with nods to the striking aesthetics of afropunk. Kiara literally refreshes her musical signature while keeping the same boldness and authenticity her listeners love. She is unafraid to be herself, and that is devilishly stylish.
The most enthralling part of the “On The Floor” story lies, without doubt, in its symbolism. Kiara moves away from the conventional dramatic reading. Quite the opposite – it is a game of gravity, in which a person unexpectedly feels more freedom than on solid ground. Her “dreamlike fall” is not defeat, but a leap into another dimension, where all constructs and familiar boundaries operate differently. Visually it resembles a retro‑futuristic universe, where the aesthetics of digital fantasy intersect with elements of augmented reality. Not a rupture, but a reboot; not a fall, but a shift in coordinates. It can be compared to a video game: when the character falls, the screen doesn’t go dark – it lights up with a new level and new possibilities. Combined with the afropunk stylistics and light touches of Afrofuturism, the video becomes a truly multi‑layered space of meanings, one that begs to be explored.
Without question, Kiara Jones is an artist worth keeping an eye on. She is one of those who set new coordinates. “On The Floor” is now available on all streaming platforms.
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