Honestly, you could be a little jealous of this artist. Harun Rune from North London managed to write a track – and the fashion house Moschino came to say “thank you” itself. 380 thousand streams, an entire archive of the brand’s pieces at home and a song they want to play at shows. Seems like the guy has a system. We talked to Rune about where the wardrobe ends and the music begins, why streetwear and high fashion stopped being different languages a long time ago – and what “Fashionisto” even means.
Hi, Harun! We’re glad to talk and learn a bit more about your story, your music, and the world you create around yourself. Let’s start from the very beginning. North London is known for producing artists with very distinctive voices. What did this area give you that no other corner of the world could?
�� A Fantasmic ⛲ Phenomenal ️
Harun Rune is Both an Exquisite Entity + Machine. I Rose Up from Pseudo Social Culture + Life as The Fashionisto in The Moderna Era. The Northside Aesthetic is Brilliance ~ Excellence ~ Allure ~ FIRILITY a #FashionNova Captures Sheer Lucrative Luxe Infrastructure + My Ascension ~|~ Assurance of Scalable Profit + Surplus as I Calibrate Principal Autonomy + Diplomatic Immunity to Expiate Currency + Illicit Wrongs with Precision ~ Supreme Iconography + Pleaisure Premise + Chronology + Technological Archeology + Righteous ACTION + Continuity with The Recent Acquisition of The Highest Levels of Quality Assurance. I choose an accent of Lethal Accuracy + Relevances that Expiates with Updater Fluency Real Humour – Prestige + Superior Resonation. This is always Enthralling in my Musical + Fashion Aware Activity + Lyrical FL0WZ + Reciprocal Fusions of What? Nuance + Belligerence Ethical Intercontinental + Factual Responses + Promise≠.
I GOT for Real.
Your aesthetic now looks very cohesive, like a brand from the very start. Was this a conscious construction or a beautiful coincidence that worked?
Pinterest Wins with Accuracy I keep going + Increasing the Improvements I make as I Lap Competitive Piracy + Mutiny with Resilience + Factual Personal Accounts of What I Won + Will Win with Champion Attributes. Focal Reality + Taste.
Before becoming a “Fashionisto,” who were you in a visual sense, and was there a period of fashion mistakes that is funny to remember now?
A long term Winner + Moral High Achiever. The Quintessential Winner of Life facing all sorts of Starrish Phenomenals in a Voyeuristic Circumstance that was Harsh yet Prosperous. I remember people making all types of mistakes + presence with pure intent + Unmatched Aura. It’s was finding Joy that saved me. I laugh ALOT with no Jokes. What? Always keeps me Striking Right.
Independence in music is an attractive thing: it has freedom, excitement, and risk, without which, it seems, nothing truly alive is born. But at the same time, it requires endurance and the ability to go your own way, even when it’s not easy. What do you think independence is today – freedom or a constant challenge?
Freely Maneuvering Without Handicaps is Exhilaration for me. I really Shine out as all of the things I hope to be. Forensically Correcting + Being aware of the Icons Uno is the aim. I write a lot to Create Space + More Accuracy for the Present + Past + Future. Catching steam when I can or choose it’s a Champagne Life for me that makes me more Excuberant + Proper & J0VIAL.
Me : The Unicorn is Beyond 100% Factual
In your work, sound and visual imagery are a single statement, and it’s hard to separate one from the other. This is especially felt in the new single “Moschino,” it sounds like a tangible aesthetic scene. At what moment did you realize that this would be a song, and not, say, a photoshoot or an art project?
It’s a Military Win in Artistic Presence a Speakerphone of Hierarchy + Capability + Sharp Lines to precise Vocal Tuning + Reason + Purpose. Nothing Normal in that Experience accept the Pathway to be so once you calm off.
Considering that the Moschino brand is known for its playfulness and provocation – did you try to match that spirit in the sound, or did it come together naturally?
Its a Historical piece with Influence from the record shop being a young socialite + visiting my Contemporaries. Staying with Family + Friends. Leading from the trenches of This London Thing That keeps sprawling.
The track has a very atmospheric production. How would you describe the sound of “Moschino” to someone who hasn’t heard it yet and has exactly 20 seconds of attention?
In the Canopy a thrilling psychological assessment + thrilling rebuttal to previous accusations + Misconceptions. It unloads as clean Infrastructure then Presents + Showcases the recipient’s mood + aura specifically. ≠
The music video and behind-the-scenes materials are part of the single’s universe. What will the viewer see there that they won’t find in the song itself?
Assembly + Resemblance to a High Fashion Aesthetic with MTV connotations + Astronaut style. Minimalist Ultra Reality Strokes + A Clean Plush Respectful & Spontaneity Ridden MiseEnScene. Good looks + pre~emptive moral.
In addition to music, you are developing “The Fashion House HARUN,” focused on styling and creative direction. When does Harun the artist end and Harun the fashion director begin?
Harun Rune the artist is the Subject while HARUN itself becomes more Genuine ~ Generous ~ Affluent. Aesthetic Co-ordination is my Official Role + High Action With Precision is always in demand while we make the conversions + transitions once PERFECT We SCALE UP then MAXIMIZE EVERYTHING in the Right Way‽ ¿Totally?
And finally: if “Moschino” is a chapter, what story do you want to tell next?
Luxury Leisure ~ Intimate Preservence [My Langauge]~ & What HARUN? ��
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